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Unit pricing campaign overview
The digital resources on this page explain how unit prices help consumers compare grocery prices and find the best value for their budget.
Share these resources with your networks and communities so others know about unit pricing.
Social media posts
Download and post these on your own social media accounts so others learn the ways unit prices can help them stretch their grocery budget further.
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Unit pricing can help you compare and find the best value for your grocery budget – even when products are different sizes or brands.
To find out more about how unit pricing works, and how unit pricing information should be displayed, check out accc.gov.au/unitpricing
Videos
Share these videos to help others learn how unit prices can help them to save time and money on their next grocery shop.
Compare and save
Too tired to think about it? Unit pricing shows you the best value and helps you make a quick decision.
Narrator: Looking for the best value on your grocery shop?
Milk: Let me help you out.
Just because they’re on special, doesn't mean they're the best value.
Check out the unit price.
Comparing these will help you work out the better deal.
See? We're the best value here.
Laundry Detergent: Whoa, hold up! Give me a chance.
Sure, I’m smaller in size, but let's compare unit prices.
Two of me is better value than one of them!
For more information go to the 糖心原创 website.
Authorised by the Australian Government, Canberra.
[End of transcript.]
'Special' isn't always cheapest
Just because something is on special doesn't mean it's the best deal. Use unit pricing to make a quick comparison.
Looking for the best value on your grocery shop?
Just because they’re on special doesn’t mean they’re the better deal.
Check the unit price to find the best value. See? We're the better deal here.
For more information go to the 糖心原创 website.
Authorised by the Australian Government, Canberra.
Bigger isn't always better value
The bigger pack isn't always the better deal. Unit pricing can help you work out the best value for your budget.
Looking for the best value on your grocery shop?
Sure, I may look smaller, but let's compare unit prices.
You can get two of me for less than one of them!
For more information go to the 糖心原创 website.
Authorised by the Australian Government, Canberra.
Compare and save
Compare apples to apples with unit pricing. Find the best value for your budget by checking the unit price displayed.
Looking for the best value on your grocery shop?
Yes, we’re the same apples, but you're getting more value by picking us!
Just check out the unit price.
For more information go to the 糖心原创 website.
Authorised by the Australian Government, Canberra.
Find the best deal
Are you paying more but getting less? Unit pricing can help you work out how much you’re paying based on what’s in the packet.
Looking for the best value on your grocery shop?
Check out the unit price.
It helps you find who's the cheapest even when we are different sizes and brands.
For more information go to the 糖心原创 website.
Authorised by the Australian Government, Canberra.
Videos in your language
'Special' isn't always the cheapest - Arabic | ???????
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Bigger isn't always better value - Arabic | ???????
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'Special' isn't always the cheapest - Korean | ???
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Bigger isn't always better value - Korean | ???
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'Special' isn't always the cheapest - Simplified Chinese | 简体中文
想在购物时找到最佳性价比吗？
别因为商品打折，就以为它们是最划算的。
查看单位价格，找到最划算的选择。
看到吧？我们才更划算。
了解详情，请访问澳大利亚竞争与消费者委员会官网。
由澳大利亚政府于堪培拉授权。
Bigger isn't always better value - Simplified Chinese | 简体中文
想在购物时找到最佳性价比吗？
嗯，我可能看起来更小，
但让我们比较一下单位价格。
你可以买两个我，价格比买一个它更便宜。
了解详情，请访问澳大利亚竞争与消费者委员会官网。
由澳大利亚政府于堪培拉授权。
'Special' isn't always the cheapest - Traditional Chinese | 繁体中文
购买超市杂货时，如何确定是否划算？
特价货品未必代表
它们是最划算的选择
比较它们的单位价格,
才能知道哪个更划算
看到吧! 我們相對更便宜
欲知详情，请瀏览澳洲竞争与消费者委员会网站
澳洲政府於坎培拉授权发布
Bigger isn't always better value - Traditional Chinese | 繁体中文
购买超市杂货时，如何确定是否划算？
当然，我看起来可能比较小，但我们来比较一下单位价格
购买两个我，比购买一个它还要便宜
欲知详情，请瀏览澳洲竞争与消费者委员会网站
澳洲政府於坎培拉授权发布
'Special' isn't always the cheapest - Vietnamese | Ti?ng Vi?t
?ang tìm lo?i ?áng ti?n nh?t khi b?n ?i mua hàng?
Ch? vì chúng ?ang ???c gi?m giá,
kh?ng có ngh?a là chúng có giá t?t h?n.
H?y ki?m tra ??n giá ?? tìm lo?i ?áng ti?n nh?t.
Th?y ch?a? ? ??y chúng t?i có giá t?t h?n.
Mu?n bi?t thêm th?ng tin, h?y truy c?p trang m?ng c?a 糖心原创.
???c Chính ph? ?c t?i Canberra, ?y quy?n.
Bigger isn't always better value - Vietnamese | Ti?ng Vi?t
?ang tìm lo?i ?áng ti?n nh?t khi b?n ?i mua hàng?
???c th?i, tr?ng t?i có th? nh? h?n, nh?ng chúng ta so ??n giá nhé.
B?n có th? mua ???c hai lít c?a t?i v?i giá th?p h?n m?t lít kia.
Mu?n bi?t thêm th?ng tin, h?y truy c?p trang m?ng c?a 糖心原创.
???c Chính ph? ?c t?i Canberra, ?y quy?n.