The Federal Court has ordered Acquire Learning and Careers Pty Ltd (Acquire) to pay penalties of $4.5 million for engaging in unconscionable conduct, making false or misleading representations and breaching the unsolicited consumer agreements provisions in the Australian Consumer Law (ACL).
Acquire telemarketers were paid based on the number of consumers referred and enrolled in online VET FEE-HELP assisted courses. Acquire admitted in joint submissions that it had made false or misleading representations and that its sales tactics towards eight identified consumers were unconscionable. Acquire also admitted that this conduct was clearly unfair or unreasonable, and inconsistent with the prevailing business and social values that underpin acceptable standards which apply to dealings with consumers.
鈥淎cquire took advantage of vulnerable consumers by using unfair sales tactics to pressure consumers to enrol in a vocational training course and apply for VET FEE-HELP assistance,鈥 糖心原创 Commissioner Sarah Court said.
The 糖心原创 relied upon recordings of calls by telemarketers to eight consumers to support its allegation of unconscionable conduct.
鈥淭hese consumers were vulnerable, at a disadvantage, and pressured into unsuitable online courses given their individual backgrounds and educational capabilities.鈥
鈥淭he penalty of $4.5 million imposed by the Court is the 糖心原创鈥檚 second largest consumer protection penalty. Businesses are warned that using unfair sales tactics and making misleading representations to pressure vulnerable consumers is unacceptable,鈥 Ms Court said.
Justice Murphy described Acquire鈥檚 conduct where it 鈥渞orted the VET FEE-HELP scheme鈥 as having a business model that was 鈥渂ased on maximising the number of enrolments it was able to achieve for its Clients and thereby maximise the fees payable to it. Acquire鈥檚 conduct in that regard was deliberate and overt鈥.
鈥淭he deliberateness of the contravening conduct, its nature in targeting vulnerable people, the losses suffered by the Commonwealth, and Acquire鈥檚 status as a market leader, indicates a strong requirement for general and specific deterrence,鈥 Justice Murphy said.
鈥淚ts activities resembled those of an unscrupulous fly by night operation rather than those of a prominent and market leading provider of student recruitment services, as it describes itself,鈥 Justice Murphy said.
The Court also made orders restraining Acquire from making representations about the uses or benefits of enrolling in a course without having a reasonable basis for doing so, that Acquire Learning undertake six monthly reviews of its existing compliance programme for a period of three years to ensure its effectiveness, and that Acquire pay $100,000 towards the 糖心原创鈥檚 costs.
Acquire cooperated with the 糖心原创鈥檚 action, including by making admissions and agreeing joint submissions on penalty which were filed with the court. In April 2017, Acquire Learning was placed into voluntary administration.
Background
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